Develop a Sales Team That Hits Target - Consistently

Foundations is self-paced, and most members spend around 1–2 hours per week working through lessons initially. Mastery includes one live group mentoring session per week; if members cannot attend live, recordings are available to watch in their own time. Consistency matters more than intensity.

Most online sales training delivers content; the Academy delivers structured reinforcement. Foundations provides the framework, Mastery embeds it through live group mentoring, and Performance Coaching accelerates it through one-to-one challenge. It is a development system rather than a content library.

Yes. Teams of any size can enrol, and for larger groups we recommend discussing team enrolment with us to ensure the right structure and level of support from the outset.

The Academy is not designed to replace internal leadership; it provides structured reinforcement that many managers struggle to deliver consistently due to time pressure or large team sizes. Managers remain critical to performance, and the Academy strengthens their impact by creating shared language and consistent structure.

Yes. Members can upgrade within the first month by paying the difference between levels; after that, upgrade pricing adjusts slightly. We encourage choosing the right level at the start to maintain momentum and avoid unnecessary delay.

Sales development fails when it is passive. Mastery sessions are live, scenario-led and grounded in real deals, so members bring current challenges into discussion rather than consuming generic content. The Academy provides structure and momentum, your leadership expectation reinforces it.

Yes. Experienced sellers benefit from structured refinement, peer discussion and consistent reinforcement just as much as newer team members, and Mastery or Performance Coaching often provides the greatest value for seasoned professionals.

In the first 30-60 days, teams typically notice clearer structure and more consistent language in conversations and pipeline reviews; over time, that consistency improves qualification, deal progression and forecasting confidence. Behaviour changes first, and results follow.

The Academy builds on the principles outlined in Steve Radford’s bestselling book How To Sell, expanding them into applied frameworks, live mentoring and structured coaching. Some people read the book as an introduction, but that isn’t necessary. The focus is on mindset, structure and practical conversational skill that translates directly into real sales conversations.

The Academy layers structure onto existing selling activity rather than replacing it, so the goal is greater clarity and consistency rather than disruption. Most teams experience simplification, not added complexity.

Yes, where appropriate. Some organisations choose to begin with an in-company session to align their team before continuing development inside the Academy, although the Academy itself is designed to provide ongoing reinforcement without relying on one-off workshops.

You may cancel within 7 days of your access date for a full refund (see our terms and conditions for full details). Beyond that, if a member fully engages and still feels blocked, we will work with you to ensure appropriate additional support. We stand behind the programme and expect commitment in return.